CUTLURE IS created.

A strategic approach is the difference between being winging it and nailing it as a brand.

What makes your brand memorable? Apart from a great product and beautiful aesthetics, brands need intentional strategy to set them apart from an ever-growing market of other good brands. Brand strategy works to position your business exactly where it needs to be to connect to the right customers, at the right time. Set your brand vision in motion with strategy-led services to provide clarity and opportunity for your business

  • What is your why? Understanding your brand’s unique essence and establishing a core mission, values table and/or brand statement will assist in all aspects of business - from external communications to internal processes.

  • If your brand was a person, who would they be; what would they look like; how would they think? Persona mapping creates a relatable identity and helps to establish core values.

  • How you speak to your customers is as important as what you say. The nuance of tone and language used in communications can change the meaning and intent of a message. Tone of voice should be aligned with persona and positioning.

  • Mapping out your core target audience vs target market provides clarity in communications. Trying to be everything to everyone is never as successful as knowing your ideal consumer and speaking directly to them.

  • Research can identify consumer trends to join or avoid, market gaps for your brand to own, customer behaviours, and best-practice insights. A detailed analysis of the current market including competitors, opportunities and threats, will help tp future-proof your brand.

FREE Brand Clarity Workbook

Kick-start your journey to a stronger brand with this free workbook designed to introduce brand strategy concepts and guide you through applying them to your own brand.

Strategy Clients:

“Erin at &Short Creative was an absolute game-changer for our product launch strategy. Her expertise in positioning and creative insights brought clarity to our vision and gave us a unique edge in the market. We couldn’t be more impressed with her professionalism and are looking forward to our launch!”

— Gabrielle Goundrey, Sarmia Health

“I am so thankful for the clarity Erin brought to the table when we launched our brand. Her recommendations were spot-on and the brand positioning work she did is still integral to our business, two years on. Can’t recommend enough.”

— Alex Kelly, Kelly & Co.

Brand Packages

Brand Signature

Complete visual identity
to elevate your brand

  • Brand Clarity Call

  • Brand Questionnaire 

  • Inspiration Board

  • Logo Design

  • Colour Palette 

  • Typography

  • Mini PDF Style Guide 

Design Add-Ons

Design assets can be added on to a Brand Starter package to create a useable library of on-brand collateral. These include;

  • Social Media Tiles

  • Social Profile Images

  • Business Cards

  • Letterheads

  • Uniforms

  • Shopping Bags / Postage Mailers

  • Tissue Paper

  • Stickers

  • Custom Design Assets

Brand Strategy

Strategy-led for optimised positioning & aesthetics.

  • Brand Clarity Call

  • Brand Questionnaire 

  • Strategy Workshop

  • Brand Persona Mapping

  • Brand Values & Mission

  • Tone of Voice

  • Target Audiences

  • Brand Positioning Guide PDF

Brand Strategy + Brand Signature

The two brand packages can be merged to create a strategy-led complete visual identity.

If you’re keen to jump straight into brand talk at-large, want advice on an upcoming launch, or are seeking an audit of your current brand/website/socials, a 1:1 session with Erin is a fast-track way to get expert insights. A fraction of the cost and time of a full brand package, these sessions are designed to give actionable advice and instant brand clarity.

Need some brand therapy?
Book a 1:1 Brand Clarity Call

Let’s strategise.

We’d love to hear more about your strategy project if –

  • You have a business idea but no idea how to bring it to life as a brand;

  • You’re seeking brand clarity from launch to ensure longevity and consistency;

  • You’re about to launch a new project and need some research into markets;

  • You want to map out your brand persona and positioning;

  • You’re an established brand but have lost your way and need actionable steps to get back on track.