A CREATIVE STUDIO for
leading brands and brands-to-be.
Always an ideas-first approach.
&Short is a studio for ideas people.
Our services are for people who saw a problem and are trying to solve it with an outstanding product, dreamers who are putting their heart and souls into passion projects, and established brands who are looking for a refresh.
At essence, we aim to help your business grow. We do this through creative ideas, curated execution, and by playing the long-game. There are no quick-fix magic marketing formulas.
There are thoughtful solutions across branding, design and content, enabling you to connect with consumers and build loyalty. Brand strategy underpins all projects and works to position your business exactly where it needs to be to connect to the right customers, at the right time.a
We believe brand culture is created and are here to create it.
Hey, hello, hiya; I’m Erin. I’ve worked as a creative specialist for over fifteen years across graphic design, branding and strategic creative direction.
Originally from the UK, I started my career in London, working in-house for a fashion retailer within the visual merchandising team. I created window displays for stores across the UK, seasonal campaigns, internal branding, press invites to shows and beautifully printed look books.
In 2013, I moved to Australia; first to Melbourne before relocating to the Sunshine Coast a few years later. I’ve been in senior roles within retailers and agencies, working mainly with clients across fashion, lifestyle, beauty, hospitality, and travel.
I’m a little obsessed with how product brands connect with consumers to build loyalty and, in turn, create leading brands. &Short is the place to bring ideas to life and tell stories visually to create cohesive, outstanding brands. If you have an idea and need help, please email hello@andshortcreative.com.au
ERIN SHORTExperience
I have worked with global retailers, innovative start-ups and passionate Australian brands, including;
Westfield, Topshop, OFFICE, Selfridges, Pepsi, Cotton On, Factorie, OzTrail, JUNK, Doughnut Time, Sunshine & Sons, 10 Toes Brewery, Saya Skincare, Zeally Herbs, Sarmia Health, Arti Mae Baby, Meraki Thread Co., Noosa Neverland.
Specialisms:
Brand Identity
Brand Strategy
Creative Direction
Graphic Design
Packaging Design
Shopify & Squarespace Web Design
E-Commerce Strategy
Klaviyo & Flodesk Email Systems
Social Media & Content
Four key service areas combine to elevate brands,
connect customers, and enhance reputations.
Strategy
Culture is created.
What makes your brand memorable? Apart from a great offering and beautiful aesthetics, brands need intentional foundations to set them apart from an ever-growing market of other good brands. Brand strategy works to position your business exactly where it needs to be to connect to the right customers, at the right time.
Branding
Brands are built.
A strong visual identity paired with clearly communicated values, helps establish you as a leading brand to believe in. From your logo, typography and colour palette, to your values, mission and USP, branding covers tangible aesthetics and intangible, but important, concepts.
Design
Design elevates.
Great design creates a bridge between your brand and your customers, taking them on a journey from discovery to consideration to purchase. Design encapsulates everything from websites to business cards, social media tiles to packaging – print and digital collateral to shout your message loud and clear.
Content
Content connects.
We’re in a digital age where businesses can talk directly with their customers, and customers can help to shape brands by sharing experiences, feedback and ideas. Curated messaging and on-brand content will connect you to your most loyal fans.
If you’re keen to jump straight into brand talk at-large, want advice on an upcoming launch, or are seeking an audit of your current brand/website/socials, a 1:1 session with Erin is a fast-track way to get expert insights. A fraction of the cost and time of a full brand package, these sessions are designed to give actionable advice and instant brand clarity.