Top 5 Features of a High-Converting Product Page
Here are my top five features for your product page to increase sales, whatever you’re selling online.
Staying true to your brand during the 2024 Black Friday and Cyber Monday sales.
How do you navigate a global sales period and stay true to your brand values?
Your Brand Is Not Your Baby…
It's easy to feel emotionally attached to your brand, but it's usually not good business sense to lead with your heart over your head.
Everything Communicates Something
Every element of your brand, from what you choose to include to what you deliberately omit, communicates something to your audience.
Building a Brand Foundation
There are a thousand ways to approach brand strategy, but I love the simplicity of a who/what/why approach. Read on for the basics to consider when building your brand foundation.