Kick-start your journey to a stronger brand with this free workbook designed to introduce brand strategy concepts and guide you through applying them to your own brand.

With practical advice and worksheets to lead you through –

• Setting your brand mission and vision

• Laying down your brand values and non-negotiables

• Creating tangible goals to meet your vision

• Discovering your key target audience

• Guided audience persona mapping

• How to nail your tone of voice

A DIY worksheet with uncomplicated branding exercises to give better brand clarity for product-based businesses.