BRANDS ARE built.

A strong visual identity paired with clearly communicated values helps establish you as a leading brand to believe in.

From your logo, typography and colour palette, to your values, mission and USP, branding covers tangible aesthetics and intangible, but important, concepts.

  • From the logo to the colour palette, typography to illustration style, your brand aesthetic deserves to be unique, and a true reflection of your brand values.

  • If you’re an established brand but feel misaligned with your mission, your audience or some new goals, a rebrand will help refresh your position and strengthen your business objectives.

  • From illustration style to photography direction, the accompanying imagery and visual style should work to enhance your brand positioning and communications.

  • Every branding package receives a style guide document to ensure brand integrity and longevity. The document can be used as reference to DIY your roll-out, or &Short can assist further with our design services.

  • If you have a great idea but can’t find the perfect brand, naming services assist with dedicated research and a strategic approach.

Branding Work

Branding Clients:

“Working with Erin over the past month has been an absolute pleasure. Her creativity, expertise, professionalism, and unique ability to translate our vision-on-a-page into our brand identity is exactly why we will always recommend Erin to anyone for design work. Her openness and collaborative approach made the rebranding journey so enjoyable. Whether you are looking for a brand refresh or a new brand identity, Erin will always be our first option!”

– Kate Healy, Pressed.

“Erin was recommended to me by a friend who had also used her for branding. She was prompt, professional, and a pleasure to work with from beginning to end. She did not skip a beat when I requested a small change, and was very patient in answering all of my queries along the way. Choosing just one of her initial concepts was so difficult because they were all so amazing! I cannot thank her enough, and couldn't recommend her more!”

— Monique Fifield

Brand Packages

Brand Signature

Complete visual identity
to elevate your brand

  • Brand Clarity Call

  • Brand Questionnaire 

  • Inspiration Board

  • Logo Design

  • Colour Palette 

  • Typography

  • Mini PDF Style Guide 

Design Add-Ons

Design assets can be added on to a Brand Starter package to create a useable library of on-brand collateral. These include;

  • Social Media Tiles

  • Social Profile Images

  • Business Cards

  • Letterheads

  • Uniforms

  • Shopping Bags / Postage Mailers

  • Tissue Paper

  • Stickers

  • Custom Design Assets

Brand Strategy

Strategy-led for optimised positioning & aesthetics.

  • Brand Clarity Call

  • Brand Questionnaire 

  • Strategy Workshop

  • Brand Persona Mapping

  • Brand Values & Mission

  • Tone of Voice

  • Target Audiences

  • Brand Positioning Guide PDF

Brand Strategy + Brand Starter

The two brand packages can be merged to create a strategy-led visual identity.

If you’re keen to jump straight into brand talk at-large, want advice on an upcoming launch, or are seeking an audit of your current brand/website/socials, a 1:1 session with Erin is a fast-track way to get expert insights. A fraction of the cost and time of a full brand package, these sessions are designed to give actionable advice and instant brand clarity.

Need some brand therapy?
Book a 1:1 Brand Clarity Call

Let’s talk branding.

We’d love to hear more about your branding project if –

  • You have a business idea but no idea how to bring it to life as a brand;

  • You’re seeking brand clarity from launch to ensure longevity and consistency;

  • You’ve done some brand strategy foundational work but are not sure what’s next;

  • You’re established but want to rebrand to better represent where you are now.